The Concept of Passionate Fun Loving Engineers or PFLE’s

Very few companies have been able to truly merge passion with profession for its’ employees. When it happens, a group of people come to work and do what they believe in rather than any other way. Tata Technologies was born out of the need for a company in the Tata group exclusively focused on the design and engineering of exciting products. Clearly, the rationale for the formation of the company meant that it would attract employees who deeply believe in the power of engineering, including the creative use of virtual tools for product development. And that is how a company that is called Tata Technologies becomes a place where a passionate group of engineers start finding meaning in the things that they do. Finding meaning also brings with it a freedom to experiment and brings to the forefront things that one likes doing – both as an extension of the professional anthem and otherwise. That is the essence of a Passionate Fun Loving Engineer or a PFLE as we call it at Tata Technologies.

  • My Story

    Helping racing legends be their best

    "I've been a Formula One fan for as long as I can remember. Tata Technologies certainly has my thanks for trusting me with the reins of a project that made me meet one of my childhood heroes. read more...

  • My Story

    Creating a sustainable mobility concept.

    "I think the eMO speaks for itself. I would like to think that this could be a catalyst to bring about a difference on how the market perceives Tata Technologies – and how we perceive ourselves. read more...

  • My Story

    Tackling challenges with expertise

    "It felt great to be part of a small collaborative endeavor working on the eMO, creating hundreds of ideas, knowing that only a few had the chance of going forward, but understanding that the read more...

  • My Story

    Delivering effective solutions

    "I've dedicated 11 years of my career to improving product development efficiency using Product Lifecycle Management (PLM). It was satisfying to apply that experience to help make the supercar partnership read more...

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Our Engineers are driven by passion. Their belief lies in the power of engineering to make the world a better place.

Here's what they have to say.

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By Nigel Giddons, Chief Engineer - Vehicle Architecture, Novi, Michigan USA

"I've been a Formula One fan for as long as I can remember. Tata Technologies certainly has my thanks for trusting me with the reins of a project that made me meet one of my childhood heroes. "I was especially honored to work with such an enthusiastic group of highly skilled technicians at one of the world's leading motorsport organizations. My personal contribution was in leading the customer relationships, constructing the team and ensuring that deliverables, timing and commercial matters were understood by our team and customers alike. "During our first introductions to the working-level teams at both partners' facilities, it was clear that we were not known and thus not particularly welcome. The timing of the project was extremely challenging. Our own internal assessments even suggested it could not be done. But by sheer force of will and phenomenal efforts by the team, we met all requirements. "It was personally fulfilling to win over the customer and establish lasting relationships in short order by rapidly demonstrating our experience, capability, clear communication skills and enthusiasm. “Climbing a mountain higher than one felt possible is a fantastic feeling."

Kevin Fisher, President, Vehicle Programs & Development, Novi, Michigan, USA

"I think the eMO speaks for itself. I would like to think that this could be a catalyst to bring about a difference on how the market perceives Tata Technologies – and how we perceive ourselves. "Since our first brainstorming session, we kept our focus – to create a sustainable mobility concept for city use, offering high value to consumers at a disruptive price point through innovative technology.”Throughout the development process, we established many new best practices and, importantly, the team reaffirmed a belief that we can take on many complex challenges. "I am very proud of our achievements, and it's a very gratifying feeling to see the pride in eMO in our employees around the world.”As we were in the final stages of producing the prototype, my mother and father had come to see our family for a vacation. On several occasions, they came to see the construction of the vehicle, upon which they gave me their feedback, which was positive and helpful. There are not many times that you can involve your family in your programs. "The project was intense, and I'm fortunate to have the support of my wife and children who have endured my obsession with executing this program to the highest level. "And a large thanks to everyone on the Tata Technologies eMO team. You never know where this could lead."

Peter Davis, Chief Designer -- Vehicle Design, Novi, Michigan USA

"It felt great to be part of a small collaborative endeavor working on the eMO, creating hundreds of ideas, knowing that only a few had the chance of going forward, but understanding that the tight interaction of other team members would pull the best ideas forward. My team's extensive experience in aesthetic surface development helped move the styling forward quickly without the use of expensive full-size clay development models. Years of experience in interior design and material usage enabled us to prioritize our problem-solving and direct our innovation toward the core objectives. "I enjoy addressing challenges and creating solutions that are an appropriate balance of engineering and design, and I like proposing nontraditional ideas that evolve into solutions that are useful yet distinctive. The parts of the project that were the most gratifying were the 'Aha!' features - the center controls on the instrument panel, the panoramic glass with the sun visor, the windshield wipers, the rear window and tail light solutions. "I remember when we finished the seating buck to evaluate spaciousness, outward visibility and ingress/egress, together we realized that the side openings were so large and accommodating that the rear seat could serve double-duty as a cargo area, eliminating the need for a rear hatch and a dedicated trunk. That was a breakthrough moment for the project, when problem and solution achieved an absolutely convincing logic. “We displayed eMO at a university student center lobby during an electric vehicle conference. As students and faculty walked by, many took the time to comment or ask questions. I enjoyed seeing their expressions change, as the concept was explained and absorbed. Many said, 'I would buy that.' That was the ultimate satisfaction."

Chris Stock, PLM Services Manager, Coventry, England

"I’ve been part of the supercar project since the start. We were working with a new client, so our challenge was to demonstrate our capability and value early on to build the level of trust needed to make the project a success. "My role was to provide guidance to help us capture what the client required from a engineer’s point of view. "Because time was critical, the start of the project was especially challenging. We had to work extremely hard to quickly define the scope of the project based upon what the customer required. "Fortunately, this early challenge helped develop a close working relationship among the team members – and that close working relationship made a difference. It was rewarding to hear from our client that they were pleased with the solution we provided. "We knew we were connecting well with our new client when we were provided a tour of our customer's personal collection of Formula One cars. We felt that we earned our client’s trust based on results. "I was proud to be part of this project. It was truly a global effort, and it clearly showed how well Tata Technologies works as a global team."

Anoop Sharma, Project Manager, Pune, India

"I've dedicated 11 years of my career to improving product development efficiency using Product Lifecycle Management (PLM). It was satisfying to apply that experience to help make the supercar partnership a success. "On the project, I was able to tap into my experience in technical layout and solution definition, resource planning, solution development and deployment. “We were happy to deliver quality results and to do so in 40 percent less time than expected. We were able to provide a packaged solution, and the fact that our client has requested source code of the solution shows that our client truly values it. "One of the client requirements was to keep cost data secure. It was a critical part of this project. That took some time, but we were able to deliver. Effective brainstorming within the team led to the perfect solution. “It was a challenging project, but I think we were able to clearly demonstrate Tata Technologies' PLM capabilities to a very important client - and that's important to our future."