About Us

WHO WE ARE

VivaKi India is an enabling community that catalyzes our brand's abilities to scale solutions in a personalized and connected world. We leverage the skill and size of the world's two largest digital specialist agencies (Digitas and Razorfish) and world's two largest media communications companies (Starcom Mediavest Group and ZenithOptimedia) in ways that allow Clients to achieve their performance goals and be first, best and only. We are also market leaders in technology enabled marketing space in India viz. experiential, retail and trade marketing (Solutions, powered by Digitas)

Like any great company, our strength is our people. Our world class talent, hired across a wide spectrum of fields, recombines fluidly across brands and the globe to ensure that our Clients get best-of-breed expertise and straightforward accountability. This is our Fluid Talent model. VivaKi is part of Publicis Groupe (Euronext Paris: FR0000130577) the world's third largest communications group, the world's second largest media counsel and buying group, and a global leader in digital and healthcare communications. With around the world activities spanning more than 109 countries in five continents, the Groupe employs as many as 53,800 professionals.

WHAT WE DO

VivaKi brands ensure that ideas are simply and efficiently delivered across a spectrum of media platforms and types. Today, exciting technologies including the Internet - which we refer to as The Connection Engine - as well as peoples' changing expectations and behaviors have created a new landscape. This landscape requires VivaKi's brands to approach marketing in new ways, using a far wider palette to gain insights and express ideas: "Earned" media (when advocates spread your message through traditional and social media outlets or by word of mouth), "owned" media (such as brand websites and customer relationship management databases) as well as the "paid" media of traditional advertising. VivaKi exists to help its brands navigate the overlapping areas of these three vital categories - and to speak with one voice across them.

WHAT WE GIVE OUR CLIENTS

We combine our digital and media expertise with our passion (not to mention knack) for anticipating what will come next to give our clients one very distinct, desirable advantage: that of being first, best or only. The first, best or only organization explores new marketplaces as they emerge; to engage its consumers using an undeniably integrated approach; or to use exciting new technologies to treat those consumers to something meaningful, memorable and utterly unexpected.

The VivaKi Name

The name VivaKi is derived from the word "viva" which means life, and "ki" (or Qi) which is often translated as energy flow. A name that signifies a new frontier – a new lead solution in the digital era.