Haier Appliances (India) P. Ltd
Haier India is a 100 percent subsidiary of Haier Group, which is one of the fastest growing consumer durables companies in the world. Haier is world's no. 1 brand of Major Appliances*. Haier is also world's no.1 brand in Refrigeration appliances and Home Laundry appliances. The company initiated its commercial operations in January 2004. Its launch in India started with innovative products which were designed keeping the day-to-day customer needs in mind -- products that will transform the customer's everyday living into inspired living. Haier India is known for its launch of BMR technology for the first time in India followed by the Double Drive which was a patented technology.
In August 2007, Haier acquired a manufacturing facility, located at Ranjangoan in Pune district of Maharashtra. Spread over 40 acres of land, the plant has capability to manufacture Refrigerators, CTVs and Washing Machines. Haier is upgrading the new facility with state-of-the-art equipment' to create a Research & Development facility for refrigerators. Haier is in the process of setting up a new line at its Pune facility to start producing air conditioners and washing machines by the end of 2010. It will also provide additional capacity to produce refrigerators at the plant. The facility was acquired as a part of purchase of appliances business of Anchor Daewoo Industries Limited by Haier India.
Haier adopted an aggressive marketing strategy in the year 2010 to reinforce its strength and spread across product categories and consolidated its position as the No.1 brand in major appliances, Refrigeration and Home Laundry Appliances brand in the world. In 2010, Haier grew significantly each quarter across all product categories and consolidated its position as a brand which has pioneered in path-breaking technology, innovation combined with great emphasis on customer care. Haier today offers a host of world class products and has a presence in almost all segments of home appliances and consumer durables. The company offers a wide range of products to the Indian market which are designed and developed keeping in mind the Indian consumer requirements and lifestyle.
To reiterate the company's plans to further strengthen and consolidate the brand image in India, Haier unveiled a Brand campaign titled "You Inspire Us" in the beginning of 2010. The campaign was a tribute to the wealth of knowledge that the Indian consumer possesses which has inspired many technological and innovative changes in the products to suite the consumer needs and preferences. Later in the year, Haier announced John Abraham as their Brand Ambassador in India.
Since its entry into India, Haier has launched a wide range of consumer electronics and home appliances like LED/LCD TV's, Water Heaters, Refrigerators, Wine Cellars, Washing Machines and Small Appliances. In the beginning of 2011 Haier announced its entry into three new product categories in India viz. Laptops, Home Theatres and Cameras. The company also announced its renewed focus on the microwaves and dishwashers category with new offerings.
