- Surfactants
- Surfactants Based Specialty Chemicals
- Contract Manufacturing
- Consultancy - Environment and Mine Design
- Over 30 years of experience in Surfactants manufacturing. Grew from a position of local to regional and now national leader. Today, it is the Largest Surfactants producing company in Asia. More than thrice as large as the next biggest competitor in India and working towards becoming biggest in the world.
- Advance Group is the largest Sulphonator in the country with an installed capacity in excess of 1,50,000 TPA at five locations Silvassa, Pithampur, and Mangalore, Kolkata and Pudducherry to cater to every region in the country.
| Region | Location | Capacity |
| West | Silvasaa | 100000 |
| East | Hooghly (Kolkata) | 120000 |
| South | Pudducherry | 20000 |
| South | Mangalore | 20000 |
| Central | Pithampur | 12,000 |
Surfactants - Market Share
Key Markets include Fabric Care, Cosmetic Emulsions, Pesticides (CABS) and Construction Chemicals. Within Fabric care, supplier to all MNCs. Supplier to over 300 detergent manufacturers in India and another 100 across the Globe.
| Principals | Advance's share (Indian) Requirement |
| P&G | 60% of Indian volumes Recently achieves approval for global supplies |
| Unilever | 60% of Indian volumes Growing share in global volumes |
| Henkel | 100% of Indian volumes (till recently) |
| Johnson Diversey | 100% Indian volumes |
| ICI | 100% Indian volumes |
| Colgate | Discussion on for 100% of Pakistan volumes |
| PZ cusson | Discussion on for 100% of Global volumes |
Surfactants Based Speciality Chemicals
Advance Group has developed this niche in the segment of manufacturing lubricating agents for wire drawing industry and other surface treatment compounds. These are very highly specialised products, developed through extensive research and development. We enjoy more than 90% share of the market. To register further growth, the group is looking at foreign markets and consumers in near future.
Products / Brands
 AT-9 High performance metal finishing agent |
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 AT-5 Commercial grade Industrial compound for high performance metal finishing. Used for copper & silver wire drawing |
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 Diamond Draw Suitable for wet drawing Lubricating compound for wire drawing |
Gold Draw
Lubricating agent for wire drawing
Home Personal Care
Advance Group has contract manufacturing facilities for detergent cakes/bars and powder. These facilities have been installed for those customers whose core area are brand building and marketing and would like to outsource the manufacturing facility.
| Region | Location | Capacity(TPA) | Products |
| West | Silvassa | 14,4000 | Detergent Cake, Detergent Powder, Dish wash Bar |
| Central | Pithampur | 12,000 | Detergent Cake, Detergent Cake, Dish wash Bar |
| North | Roorkee | 4800 | Wide range of Home & Personal Care products for Laundry, Dish wash, Surface Cleaning, Oral Care, Hair Care, Personal Care, etc. |
Successfully servicing diverse range of customers:
- Large Multinational, national, regional & local players
- Retail - Private Labels
- Multi-level marketing companies
- FMCG Companies entering detergent space
- Wholesalers, traders, small manufacturers etc.
Consultancy
Advance Group, with its pool of highly qualified and experienced personnel has successfully completed prestigious consultancy assignments in mining, environment, petrochemical and oil refining areas.
The Group offers design, engineering, project management services including erection, supervision for research & development, layout improvement, energy conservation, HAZOP and offers project modules in hydrocarbon area on lump sum turn key (LSTK) basis.
Successfully completed over 50 assignments for clients such as:
World Bank, TICAPCO (BSES), IPCL, Coal India, SAIL, Ministry of Statistics & Programme Implementation-G.O.I., PICUP (U.P. Government), INDAL, Monnet Ispat Ltd., Jindal Power Ltd., Necco Jayaswals Ltd., Prakash Industries and Kalinga Power.