PAYBACK is India's largest loyalty program. It presents many advantages over traditional, stand-alone customer loyalty schemes restricted to one brand or company only. The power of PAYBACK stems from pooling loyalty benefits from many attractive partners: Using one single card, members earn loyalty points when they shop at a wide range of different merchants and brands - offline and online.

Importantly, PAYBACK partners are mostly market leaders in consumer segments covering daily needs, ranging from food to travel and entertainment. As a result, members are able to accumulate a large number of points quickly. A coalition of strong partners united on the common PAYBACK platform also multiplies redemption opportunities.

For more information please visit www.payback.in

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