Advance Group of Companies is a diversified corporate enterprise with businesses spanning from manufacture Surfactants with state of the art process technologies, consultancy services in environment and coal mine design, surfactants based specialty chemicals and contract manufacturing for home & personal care products.

Advance is the largest manufacturer and supplier of surfactants for all home and personal care applications in Asia and has a mission of becoming No. 1 Global Surfactant Company. It has rich detergent manufacturing experience in multiple roles as contract manufacturer, and advisor.

Advance group is a preferred supplier to 300 companies including Fortune 500 companies across the world and enjoying their business partnership. We are the only company in India supplying to all MNCs operating in India. The group distinguishes itself by consistently innovating & maintaining its edge through R&D for manufacturing of surfactants from petroleum as also bio sources.

Shri Y.P. Mahindru laid down the foundation of this group in 1939 at Lahore when he set up the laundry soap manufacturing plant and restarted operations of manufacturing laundry soaps in 1950 in Gurgaon.

Mr. Ashok Mahindru, with his scientific temper and deep insights in molecular chemistry laid emphasis on R&D in soap and surfactant manufacturing. Through these efforts the group was the first in India to produce LABSA with 90% active matter through the indigenous technology in 1983 and still maintains an edge in that area. Under his chairmanship, Puducherry unit was commissioned in 1995, largest single unit at that time with the capacity of 20,000 TPA. Pithampur Unit followed it in 1997. Silvassa unit was laid in 1999 with production capacity of 1,00,000 TPA with distinction of employing "Gas Sulphonation" route using 95% concentrated SO3. This was followed by Kolkata and Roorkee plants in year 2009 and 2010 respectively.

• First company in the country to replace Olium as Sulphonating agent and achieving successful Sulphonation with 90% concentrated Sulphuric acid .
• Improving active matter content of LABSA from 88% to 90% on Sulphuric acid route. Drastic reduction in colour of LABSA (ultra low, 35 Klett), meaning thereby reduction in cost of colour required for the end product
• Achieved manufacturing of the variants ranging from 88% active to 99.50% active, meant for different uses through gas route Sulphonation for the first time, against 96% active norm.

• To become a world class, dynamic, modern and ever expanding organization that nurtures its values and ethics and works towards their enrichment.

• To be a leader in all our businesses through technological innovations, market responsiveness and by offering best value for every product and service that we deliver.
• To continue to achieve higher standards of quality of products and services, thereby gaining customer confidence and satisfaction.
• To attract, train and retain best people in the industry and create a spirit of camaraderie and conducive work environment that perpetuates employee growth and contribution.
• To continuously update technology base for self-reliance, growth and development of all group businesses.
• To preserve the environment and maintain ecology around all business locations & plants and help enrich quality of life.

Core Values