Strata was incubated and nurtured at NSRCEL – IIM Bangalore. Started in July 2009, by a team of Retail and Technology professionals, with the intent to engage with "real world local communities", by offering a set of retail and technology services, the first offering from the company was JustBooks clc – a community library chain that helped interpret libraries a s a platform connecting books & readers.
JustBooks clc
JustBooks is a new generation community library chain that provides a unique reading experience to book lovers with a wide range of books for every type of reader Toddlers to Teens, Dabblers to Bookworms under a modern vibrant ambience with effective use of technology. Proven practices from the retail industry, like real world neighbourhood outlets, warehouse backed operations, centralized inventory and some new generation technology usage like cloud hosted infrastructure with RFID enabled touch points combine to meet the ultimate goal of every library – Get every book a reader and every reader his/her book. JustBooks clc aspires to be the country's first networked pan Indian community library chain catering to Indian reading requirements. Buoyed by the success of the community library chain, the company has launched its second offering, a unique vacation planning service called Strata Holidays..
Strata Holidays
It is a combination of real world consulting engagement, validated packages from holiday service providers, facilitated interactions with other vacation travellers from the local community is a vacation planning service that is very local and very relevant. Enlisting services of seasoned vacation travellers from the local community, Strata Holidays avoids the clutter that goes with internet forums when it comes to vacation planning. When calculated, time spent planning as a ratio on money spent on the activity; analysts suggest that people spend almost 50 times more time researching their vacation than a property loan.
Surely, vacation planning as a service has its space and is more effective when executed in a real world local community.
Strata Labs:
Is the technology arm of the company that focuses on building a robust neighbourhood online platform that hosts real world communities including local businesses that interact with the residents of the community; The products, platforms & services offered by Strata Labs cover various themes like Books, Holidays & Music in the context of local community usage in addition to offering engagement platforms that help local businesses interact with the consumers in the community and other local businesses in the community. The local business and theme driven community engagement platform also enables the residents of the community to interact with each other within a specific context.
Books and More
Books & More is a bimonthly magazine published by Strata Retail. In every issue, Books & More carries book reviews, author profiles, best-seller lists, editors' picks, puzzles, a section on writing for the young and reports on the latest trends in literature. The magazine also covers happenings and trends in the book and publishing industry. Books & More aims to be the go-to magazine for book lovers.