Welcome to BRAC-Aarong

Aarong is one of the largest social enterprises of BRAC established in 1978 as retail chain that is making a significant contribution to the local economy through the creation of market linkage, entrepreneurs and employment opportunities. Aarong offers a fair price to the rural suppliers and artisans while introducing the products to urban markets where both demand and consumers' willingness to pay the highest. Today, Aarong has transformed into a high surplus generating enterprise, operating as one of the largest lifestyle retailers in Bangladesh.